The book "Image advertising" by A. M. Kulakova is a fascinating and in-depth study that immerses the reader in the world of marketing and advertising, where the image of the company becomes a key factor in its success. In this work, the author shares his knowledge and experience, revealing the secrets of creating a powerful image that can attract attention and win the trust of consumers. Kulakov, a well-known specialist in the field of advertising and marketing, offers readers a unique look at how image advertising can change the perception of the brand. It addresses not only theoretical aspects but also practical examples, making the book useful for both marketing students and professionals seeking to improve their skills. Readers interested in the topics of branding, PR and advertising strategies will find in this book many useful tips and recommendations. One of the key themes raised in Image Advertising is the importance of the emotional connection between brand and consumer. Kulakov explains how a properly formulated image can evoke positive emotions and associations, which in turn leads to increased customer loyalty. He shares examples of successful advertising campaigns, analyzing what made them effective. Readers will be able to see how different elements from visual design to text content affect brand perception. The book will be interesting not only to marketers and advertisers, but also to business owners who want to understand how to create an attractive image for their company. It is suitable for both young professionals and experienced professionals who want to refresh their knowledge about modern trends in advertising. Students who study marketing and advertising will find valuable materials for their research and projects in it. Kulakov uses an accessible and lively style of presentation, which makes reading a book fascinating and informative. His ability to combine theory with practice allows readers not only to understand basic concepts, but also to apply them in real life. The author also shares his own observations and conclusions, which gives the book individuality and freshness. Topics raised in Image Advertising are relevant in today's market, where competition is becoming increasingly fierce. Kulakov emphasizes that successful advertising is not just a set of bright slogans and colorful images, but a thoughtful approach to image formation that takes into account the needs and desires of the target audience. If you are looking for inspiration to create an effective advertising campaign or want to understand more deeply how image advertising works, this book will become your reliable assistant. It will help you not only understand the intricacies of marketing, but also teach you how to create a unique image that will distinguish your brand from many others. In conclusion, "Image advertising" A. M. Kulakova is not just a book about advertising, but a real find for everyone who wants to understand the art of creating an image. It clearly demonstrates how properly built advertising can become a powerful tool for achieving success in business. Do not miss the opportunity to immerse yourself in the world of creativity and strategy that the author offers, and discover new horizons in advertising and marketing.