The book "Pricing: Theory and Practice" by E. A. Kosinova is a deep and comprehensive study that immerses the reader in the world of economic mechanisms that determine the cost of goods and services. In today’s increasingly competitive market, understanding pricing principles becomes not just useful, but vital for business success. This book offers readers a unique opportunity to understand the complex aspects of price formation using both theoretical and practical approaches. In his work, Kosinov considers many factors affecting pricing, ranging from market conditions to internal strategies of companies. It analyzes different models and methods that are applied in different industries, and offers readers tools for evaluating and optimizing price strategies. The book not only explains how to set prices, but also raises important questions about how price can affect the consumer’s perception of a product and the overall profitability of a business. This book will be of interest to a wide range of readers: from undergraduate and graduate economics majors to practicing managers and entrepreneurs seeking to improve their skills in price management. It is suitable for those who want a deeper understanding of economic processes, as well as those who are looking for practical advice on the implementation of effective pricing strategies in their business. If you are interested in the topics of marketing, economics and management, then “Pricing: theory and practice” will become a real guide for you in the world of prices. Kosinov masterfully combines theory with practice, which makes the book not only informative, but also accessible for understanding. It uses real-world examples from business, allowing the reader to see how theoretical concepts are applied in life. This makes the material more lively and engaging, and also helps readers better absorb the information. In addition, the author shares his observations on how changes in the economic environment can affect approaches to pricing, which makes the book relevant and timely. The topics raised in the book go beyond simple pricing. Kosinov touches on issues of ethics in business, the impact of prices on consumer behavior and the role of price strategy in the overall marketing plan of the company. He emphasizes that price is not just a number, but a powerful tool that can be used to create a value proposition for consumers. This makes the book especially valuable for those who want not only to set the right prices, but also to create a sustainable relationship with customers. Style of writing E. A. Kosinov is distinguished by clarity and accessibility, which allows readers to easily assimilate even the most complex concepts. He uses many examples and illustrations, which makes reading fascinating and informative. In addition, the author shares his personal observations and experiences, which gives the book special value. If you are looking for literature on topics related to economics, marketing and management, then “Pricing: Theory and Practice” will be a great addition to your library. This book will not only expand your knowledge, but also help you become more confident in making decisions related to pricing in your business. Do not miss the opportunity to plunge into the world of pricing and discover new horizons in price management!