The book *International Marketing: [Textbook for the Specialty "Marketing"]* by G.L. Bagiev, N.K. Moiseeva, and V.I. Cherenkov is a vital and highly relevant resource that will become an indispensable guide for students, graduate students, and marketing professionals alike. This textbook immerses readers in the exciting world of international marketing, revealing its key aspects and current trends. From the very first pages, the authors set a tone that combines scientific rigor with practical insights. Covering a wide range of topics—from the fundamentals of international marketing to complex strategies for entering foreign markets—this book equips readers with the knowledge to adapt marketing strategies to diverse cultural and economic environments. This is especially crucial in today’s globalized world, where markets are constantly evolving. Who will find this publication useful? Primarily, students and educators studying marketing, as well as professionals already working in the field who wish to deepen their understanding. Practicing marketers, sales managers, and entrepreneurs will discover numerous practical recommendations and real-world examples to support their daily work. While the primary target age group is 18 to 40, the book will undoubtedly appeal to more experienced specialists eager to expand their horizons and pursue continuous self-improvement. The topics covered go beyond theory, emphasizing practical application. The authors highlight the importance of understanding cultural differences, consumer behavior in various countries, and strategies for product and service adaptation. They also underscore the critical role of digital technologies in modern international marketing—a vital component for companies aiming for global success. The authors’ clear and accessible style makes even complex concepts easy to grasp. Bagiev, Moiseeva, and Cherenkov incorporate numerous real-world examples, making the material engaging and tangible. This textbook is not only informative but also enjoyable to read, allowing learners to derive pleasure from the learning process. *International Marketing* is more than just an academic resource; it’s a comprehensive guide to the world of international business. It emphasizes the importance of strategic thinking and creativity in developing marketing campaigns, making it especially relevant in today’s dynamic market environment. Readers interested in international trade, cultural differences, and global strategies will find a wealth of valuable ideas and inspiration here. If you’re looking for books on international marketing, market entry strategies, or simply want to broaden your marketing knowledge, this edition is an excellent choice. It will enrich your expertise and help you become a more competitive professional in the fast-changing world of business. Don’t miss the opportunity to explore the fascinating realm of international marketing with Bagiev, Moiseeva, and Cherenkov!