Mastering the strategy and methods of international marketing is one of the prerequisites for expanding international relations and integrating Russia into the world economic system. The training manual discusses the concept and strategy of international marketing , Export policy issues , Formation and implementation of pricing policy , Methods of entering the international market , Investment Activities Abroad , the functioning of international means of communication, etc.. For students studying economic specialties and, first of all, the specialty "Marketing", as well as specialists engaged in foreign economic activity .