The book "Fundamentals of Public Relations: Study. for students of higher educational institutions” by Valentin Korolko is an indispensable resource for all who seek to immerse themselves in the world of communications and public relations . This work is not only a tutorial, but also a real guide to the basics of PR, which will help readers understand how to effectively interact with different audiences and form a positive image of organizations. Valentin Korolko is a well-known Ukrainian specialist in the field of public relations, whose work covers a wide range of topics related to communication and reputation management. His writing style is accessible and clear, which makes complex concepts understandable even for those who are just beginning their journey in this field. In the book, Korolko shares not only theoretical foundations, but also practical examples that make the material alive and relevant. The book will be of interest to students of higher educational institutions studying journalism, marketing, management and related disciplines. It will also attract the attention of practitioners who want to refresh their knowledge or learn new approaches in the field of PR. If you are looking for a career in public relations, communications or marketing, this publication will become a real storehouse of useful information for you. The topics that are raised in the book cover a wide range of aspects of public relations: from the basics of PR theory and history to modern technologies and methods of working with the audience. The author examines in detail such important issues as the creation and maintenance of the image, crisis management, organization of events and work with the media. Each chapter contains practical tasks and cases, which allows readers not only to assimilate the theory, but also to apply the knowledge gained in practice. The book "Fundamentals of Public Relations" deserves attention due to its relevance and practical orientation. In a rapidly changing information space, the ability to effectively communicate and manage reputation is becoming increasingly important. Korolko focuses on how new technologies and social networks affect PR, which makes his work especially valuable for modern students and professionals. In addition, the author shares his observations about the future of public relations, which can be a source of inspiration for those who want to be at the forefront of this dynamic field. His experience and deep understanding of the subject make this book not just a textbook, but a real source of knowledge and ideas. If you are looking for a public relations literature that combines theory and practice, then Public Relations Foundations will be an excellent choice. This book will not only expand your knowledge, but also help you develop the skills you need for a successful career in communications. Readers interested in works such as Crisis PR or Communication Strategies will find this textbook a lot of useful and inspiring. In conclusion, “Fundamentals of Public Relations” by Valentin Grigorievich Korolko is not just a textbook, but an important step towards understanding the complex and fascinating field of public relations. This book will be your reliable assistant in learning the basics of PR and will help you become a successful specialist in this field.