Marketing analysis. Market. Company. Product. Promotion
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Marketing analysis is a tool to increase the competitiveness of any company. The book examines the key aspects of marketing analysis, which are illustrated by examples from domestic practice for 2001-2005. In each chapter, tasks are given for independent work, after completing which the reader will be able to create his marketing plan. There is also an extensive list of literature on the topic with the author's comments. The book is addressed to entrepreneurs, heads of marketing departments, marketing managers, brand managers . No applications.
LF/136460879/R
Data sheet
- Name of the Author
- Березин
Игорь Станиславович - Language
- Russian
- ISBN
- 9785962603353
- Release date
- 2008
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Marketing analysis is a tool to increase the competitiveness of any company. The book examines the key aspects of marketing analysis, which are illustrated by e...