Public rileyshanz. Theory and practice
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The book contains theoretical provisions, a description of the principles and processes that underlie the activities of public relations specialists . The presence of a large number of examples will allow the reader to deeply and thoroughly understand the concepts and models, practical methods and problems of modern public relations. In many countries around the world, this publication remains the basic reference book in the field of public relations knowledge. It is this book that is most often cited in the public relations literature. The book is intended for a wide range of readers ..
LF/961469279/R
Data sheet
- Name of the Author
- X.
Аллен
Брум
Глен
Катлип
М.
Сентер
Скотт - Language
- Russian
- ISBN
- 9785845901071
- Release date
- 2003
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The book contains theoretical provisions, a description of the principles and processes that underlie the activities of public relations specialists . The prese...