The author of the book, a journalist of the business weekly "The Secret of the Firm" spent several months watching the everyday life of one of the brightest Russian entrepreneurs - the owner of the company "Euroset" Evgeny Chichvarkin . Together with a well-known businessman, he flew to Norilsk with an inspection of retail outlets, where he found that the store’s advertising was blown away by the wind. Attended landmark negotiations with Samsung, in which former rivals became allies Participated in the filming of TV shows and visited the disinfection center, where he communicated with persons without a certain place of residence. He listened to the history of the formation of “Euroset” and found out why Chichvarkin awarded classmates with a passing drying, how, as a student, he tried to sell the plane and how he benefited from advertising competitor The journalist questioned the associates and opponents of the founder of “Euroset” and with him experienced joys and failures. to understand , How did Evgeny Chichvarkin , who sold Turkish jeans at the market in Luzhniki , create a "Euroset" on borrowed from his father 2 thousand dollars , and then turn it into one of the largest retail companies in Russia with a turnover of $ 2 , 6 billion. And what will Evgeny Chichvarkin do with this company now? Books on the subject:?