The textbook aims to develop the skills of intercultural professional communication in students of the 2nd year of the Faculty of Journalism based on texts from the original American literature on the specialty public relations (PR) . The manual is aimed at working with texts covering some of the main issues of PR, essential for the future professional activity of students . Topics such as : subject PR, modern media system, relations between journalists and PR practitioners, development of mutually beneficial cooperation, ways to attract the attention of the general public through the media, work on writing PR-texts, PR-ethics