Do you sell as many books as you want to? Indie authors use sales copy. It's key to making writing dreams a business reality in the world of self-publishing. But most of what you've been told about it is ... bunkum. A bold statement. But a true one. Authors are hungry for how-to information so they can make their way in this business world. But the standard advice comes from other authors with no professional background in copywriting. Sadly, it's out of date, often wrong and holding you back. It's time to explore modern copywriting that taps into the latest neuroscience. It's time to discover real sales copy, and to dive deep where only a professional can take you. It's time to unleash its potential to drive your career. This book takes you on that journey. Learn: How experts leverage front and backmatter Which part of the brain makes decisions, and how to speak to it The art of using neuroscience to persuade Why old marketing tactics are dying How, and where, to use cutting-edge sales copy that works in the digital age This book will surprise you, and bust the bubble of hack tactics dragging down your sales. You'll never look at sales copy the same way again. Are you ready to unleash professional copywriting skills? What writers think about this series... "This is, by far, the best indie how-to guide I have read." "Best advice I've seen yet." "Brilliant!" "This author's expertise is truly awesome, as is his flair for communicating complex concepts painlessly." "This guy SO knows what he's talking about." "Wow, powerful stuff. Loving this series!" "Game changer."