Real Impact Marketing. Create a 1-Page Marketing Plan with Better Customer Insights (3rd edition)
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Real Impact Marketing helps decision-makers improve their Marketing Contribution Impact by aligning customer insights, value co-creation, value communication, and value capture. The 1-page marketing plan summarizes the actions a company can take to achieve this objective.
LF/887169016/R
Data sheet
- Name of the Author
- Lisa S.
Michel
Stefan & Duke - Language
- English
- ISBN
- 9783907311059
- Release date
- 2022
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Real Impact Marketing helps decision-makers improve their Marketing Contribution Impact by aligning customer insights, value co-creation, value communication...