Strategic Marketing Decision Making and Planning, 5th Edition
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Strategic Marketing: Decision Making and Planning covers decision making in marketing and shows you its importance in the strategic management of an organisation. The text combines theory with a step-by-step guide to each stage of the strategy development and management processes.Written for those involved in developing and creating marketing strategies, the book emphasises the role of marketing as an organisation-wide process rather than as a stand-alone function.
LF/865571181/R
Data sheet
- Name of the Author
- Baird
Michael
Peter
REED - Language
- English
- ISBN
- 9780170457026
- Release date
- 2019
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Strategic Marketing: Decision Making and Planning covers decision making in marketing and shows you its importance in the strategic management of an organisa...