Rural tourism and enterprise: management, marketing and sustainability
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Marketing and management processes are especially intricate for the rural business setting due to the assortment of different business opportunities. This textbook examines key issues, discusses strategies for growth and uses a mix of case studies and theoretical content across developed and developing countries.Abstract: Marketing and management processes are especially intricate for the rural business setting due to the assortment of different business opportunities. This important new textbook examines key issues,discusses strategies for growth and uses a mix of case studies and theoretical content across developed and developing countries.
LF/910331259/R
Data sheet
- Name of the Author
- Ade
Oriade
Peter
Robinson - Language
- English
- Series
- CABI tourism texts
- ISBN
- 9781780647524
- Release date
- 2017
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Marketing and management processes are especially intricate for the rural business setting due to the assortment of different business opportunities. This te...