In today's digital world, SEO is more important than ever for online success. Whether you're a small business owner or a marketing professional, The Basics of SEO provides you with everything you need to know to improve your website's search engine rankings and drive traffic.With 25 years of experience building blogs and ecommerce sites, the author explains the history, importance, and best practices of SEO. From keyword research and on-page optimization to backlinks and analytics, this comprehensive guide covers all aspects of SEO. You'll also learn about local SEO, e-commerce SEO, mobile optimization, black hat techniques to avoid, and the future of SEO.With practical advice and actionable tips included in every chapter, you'll be able to create an effective SEO plan that will help your business grow.