The Automotive Development Process, A Real Options Analysis
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The global automotive industry is currently undergoing significant changes and the companies are not only faced with opportunities, but also with new risks. Traditional automotive industry giants are fighting to maintain their market share and their profitability, and at the same time Asian automotive companies are increasingly their share of the market and the profitability at high rates.
LF/121379726/R
Data sheet
- Name of the Author
- Daniel
Sorensen - Language
- English
- Release date
- 2006
