The Commitment Engine: Teaching Your Business to Manage Itself

The Commitment Engine: Teaching Your Business to Manage Itself

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Why are some companies able to generate committed, long-term customers while others struggle to stay afloat? Why do the employees of some organizations fully dedicate themselves while others punch the clock without enthusiasm? By studying the ins and outs of companies that enjoy extraordinary loyalty from customers and employees, John Jantsch reveals the systematic path to discovering and generating genuine commitment. Jantsch's approach is built on three foundational planks, which he calls the clarity path, the culture patron, and the customer promise. He draws on his own experiences and shares true stories from businesses like Threadless, Evernote, and Warby Parker. His strategies include these: Build your company around a purpose. People commit to companies and stories that have a simple, straightforward purpose. Understand that culture equals brand. Build your business as a brand that employees and customers will support. Lead by telling great stories. You can't attract the...
LF/950813455/R

Data sheet

Name of the Author
Jantsch
John
Language
English
ISBN
9781101601396
Release date
2012

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The Commitment Engine: Teaching Your Business to Manage Itself

Why are some companies able to generate committed, long-term customers while others struggle to stay afloat? Why do the employees of some organizations fully...

Write your review

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