Handbook of Market Segmentation: Strategic Targeting for Business and Technology Firms
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This is a practical how-to guide to what marketers need to know about defining, segmenting and targeting business markets: assessing customer needs; gauging the competition; designing winning strategies; and maximising corporate resources.
LF/240129212/R
Data sheet
- Name of the Author
- Art
Weinstein - Language
- English
- Series
- Haworth Series in Segmented, Targeted, and Customized Market
- ISBN
- 9781135185664
- Release date
- 2004
