Marketing Research Essentials
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Marketing Research Essentialsgives students an industry perspective to the complexities and rapid developments of the marketing research world. Coauthored by a full-time marketing research professional, this book merges real-life, insider experiences from the industry, with quantitative methods, and market research applications for use in the classroom. It illustrates concepts with actual data, real-world case problems, as well as methods tried and tested in the real world
LF/313011/R
Data sheet
- Name of the Author
- Carl jr
Gates
McDaniel
Roger - Language
- English
- ISBN
- 9781118249321
- Release date
- 2013
15 books by the same author:
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Marketing Research Essentialsgives students an industry perspective to the complexities and rapid developments of the marketing research world. Coauthored by...