Marketing Research Essentials
Read a fragment
Instant download
after payment (24/7)
Wide range of formats
(for all gadgets)
Full book
(including for Apple and Android)
Marketing Research Essentialsgives students an industry perspective to the complexities and rapid developments of the marketing research world. Coauthored by a full-time marketing research professional, this book merges real-life, insider experiences from the industry, with quantitative methods, and market research applications for use in the classroom. It illustrates concepts with actual data, real-world case problems, as well as methods tried and tested in the real world
LF/313011/R
Data sheet
- Name of the Author
- Carl jr
Gates
McDaniel
Roger - Language
- English
- ISBN
- 9781118249321
- Release date
- 2013
15 books by the same author:
Products from this category:
Marketing Research Essentialsgives students an industry perspective to the complexities and rapid developments of the marketing research world. Coauthored by...