How can multinational companies implement DEI initiatives across different countries and cultures? This book offers five proven principles for advancing social justice with a nuanced understanding of local customs. DEI cannot be addressed globally through a single-culture worldview. The specifics of a successful DEI change effort in the United States may be irrelevant in another country. Succeeding locally - understanding the market and acknowledging local beliefs, regulations, and customs - is essential to succeeding globally. Thus, the question is, How do companies find the right balance between anchoring their efforts in the local context while pushing for change that may disrupt some of the cultural norms? This book offers five overarching principles for transforming cultures to be inclusive globally: 1. Make it local. 2. Leaders change to lead change. 3. And it's good business too. 4. Go deep, wide, and inside out. 5. Know what matters, and count it. These principles arise from Rohini Anand's own journey, as well as examples of more than thirty leaders from a variety of industries. Despite the urgency of the topic, little has been written on how to take cultural nuances into account while promoting social justice. This book makes a powerful contribution.