Why can't business be fun? -- Getting into the game : an introduction to gamification -- Game thinking : learning to think like a game designer -- The gamification toolkit : game elements -- Game changer : six steps to gamification -- Epic fails : and how to avoid them -- Endgame : in conclusion.;Take your business to the next level?for the winMillions flock to their computers, consoles, mobile phones, tablets, and social networks each day to play World of Warcraft, Farmville, Scrabble, and countless other games, generating billions in sales each year. The careful and skillful construction of these games is built on decades of research into human motivation and psychology: A well-designed game goes right to the motivational heart of the human psyche. In For the Win, authors Kevin Werbach and Dan Hunter argue persuasively that gamemakers need not be the only ones benefiting from game des.