Marketing without Advertising: Inspire Customers to Rave About Your Business to Create Lasting Success
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This book teaches small business owners to the secrets to making a business dazzle. it provides practical advice on how to attract new customers, satisfy the regulars, and turn dissatisfied one-timers into loyal supporters. It details strategic methods for effective pricing, customer education, improving store appearance, "spreading the word" and utilizing the internet - both for marketing and direct sales. A must-have for any small business owner!"
LF/632227/R
Data sheet
- Name of the Author
- Mary Randolph
Michael Phillips
Salli Rasberry - Language
- English
- ISBN
- 9780873373692
- Release date
- 1998
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This book teaches small business owners to the secrets to making a business dazzle. it provides practical advice on how to attract new customers, satisfy the...