Essential guide to marketing planning
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This textbook takes you step-by-step through the planning process. Packed with real-life examples, up-to-date marketing ideas and a detailed sample plan, Marian Burk Wood's friendly no-nonsense approach gives you exactly what you need to succeed.
LF/261427/R
Data sheet
- Name of the Author
- Marian Burk
Wood - Language
- English
- ISBN
- 9780273794837
- Release date
- 2013
