Start Your Own Microbrewery, Distillery, or Cidery and Craft Your Success StoryGrowing each year, this multi-billion dollar industry, driven by consumer preferences, shows no signs of slowing downgiving you the perfect opportunity to start up.Corie Brown of Zester Daily and our experts introduce you to more than 30 craft producers, including pioneers like Ken Grossman of Sierra Nevada Brewing Co., Jörg Rupf creator of Hangar 1 Vodka, Kent Rabish owner of Grand Traverse Distillery, and Mike Beck co-owner of Uncle John's Cider Mill.You'll gain an insider's look at how to:Analyze craft products,;Acknowledgments; Preface; Chapter 1: Today's Alcoholic Beverage Industry; Chapter 2: Making a Mark in the Craft Alcoholic Beverage Industry; Chapter 3: Launching a New Craft Brand; Chapter 4: Regulation and Taxation; Chapter 5: Craft Businesses That Work; Chapter 6: The Craft Customer; Chapter 7: Finance Craft Beverage Companies; Chapter 8: Gaining Traction in a Crowded Market; Chapter 9: Shovels at the Gold Rush; Chapter 10: Defining Craft in a New Era; Chapter 11: Does the Party End?; Appendix: Craft Brewing, Distilling, and Cidering Resources; Glossary; Index