The handbook of mobile market research : tools and techniques for market researchers

The handbook of mobile market research : tools and techniques for market researchers

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LF/279491/R
English
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The first book on the market that focuses on the area of mobile researchMore people have mobile phones than have computers or land lines and for several years researchers have understood that data collection needs to become mobile. Up until now, there were no systems available to do so, fuelled by incompatibilities between systems, lack of suitable systems, lack of understanding in terms of how to use mobile and toomany organizations trying to put old fashioned surveys into the mobile world without confronting the changes that need to be made, e.g. shorter surveys. Ho.�Abstract: The premier guide to mobile market research The Handbook of Mobile Market Research is the first guide to focus exclusively on the use of mobile technology in market research.�
LF/279491/R

Data sheet

Name of the Author
Navin
Poynter
Ray
Sue
Williams
York
Language
English
ISBN
9781119208198
Release date
2014

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The handbook of mobile market research : tools and techniques for market researchers

The first book on the market that focuses on the area of mobile researchMore people have mobile phones than have computers or land lines and for several year...

Write your review

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