"Driving Results Through Social Networks shows executives and managers how to obtain substantial performance and innovation impact by better leveraging these traditionally invisible assets. For the past decade, Rob Cross and Robert J. Thomas have worked closely with executives from over a hundred top-level companies and government agencies. In this groundbreaking book, they describe in-depth how these leaders are using network thinking to increase revenues, lower costs, and accelerate innovation"--Resource description page.;Driving Results Through Social Networks: How Top Organizations Leverage Networks for Performance and Growth; Contents; Preface; Acknowledgments; Introduction; Part I: ALIGNMENT; Chapter 1: ALIGNING NETWORKS WITH STRATEGIC VALUE PROPOSITIONS; Chapter 2: WORKING THROUGH NETWORKS TO ALIGN CULTURE AND STRATEGY; Part II: EXECUTION; Chapter 3: MANAGING RAPID INNOVATION THROUGH EFFECTIVE NETWORKS; Chapter 4: DRIVING FINANCIAL RETURN THROUGH NETWORK INVESTMENTS; Chapter 5: DELIVERING RESULTS THROUGH PROCESS NETWORKS; Chapter 6: DELIVERING RESULTS THROUGH PROJECT-BASED NETWORKS; Part III: ADAPTATION.