Virtual Monopoly: Building an Intellectual Property Strategy for Creative Advantage--From Patents to Trademarks, From Copyrig
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Cuts through the increasingly complex maze created by our digital age of Napster and MP3 as it lays out the fundamentals of using intellectual property rights as a business tool to protect intangible assests, secure real creative advantage, and fulfill the promise of building an intellectual property company.
LF/393562/R
Data sheet
- Name of the Author
- Christopher Pike
- Language
- English
- ISBN
- 9781857882841
- Release date
- 2001
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Cuts through the increasingly complex maze created by our digital age of Napster and MP3 as it lays out the fundamentals of using intellectual property right...