Fundamentals of marketing. Theory and practice
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The complex of questions revealing theoretical and practical bases of marketing, features of marketing environment, essence of marketing information and marketing researches is considered. The classification of needs is given, the relationship between consumer value, quality and price is shown. Much attention is paid to the complex of marketing, quality and competitiveness of goods, pricing policy, distribution and promotion, marketing communications; planning and control in marketing activities. For university students studying in the specialties "Marketing", "Commerce (trade)", as well as other economic specialties .
LF/546583/R
Data sheet
- Name of the Author
- Обухов О.В.
Пичурин И.И.
Эриашвили Н.Д. - Language
- Russian
- ISBN
- 9785238020907
- Release date
- 2017
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The complex of questions revealing theoretical and practical bases of marketing, features of marketing environment, essence of marketing information and marketi...