M-commerce: Global Experiences And Perspectives

M-commerce: Global Experiences And Perspectives

book type
0 Review(s) 
LF/433392/R
English
In stock
грн157.50
грн141.75 Save 10%

  Instant download 

after payment (24/7)

  Wide range of formats 

(for all gadgets)

  Full book 

(including for Apple and Android)

M-Commerce: Global Experiences and Perspectives focuses on the emerging growth of mobile telecommunications and mobile commerce around the world. To provide a global perspective, this book describes approaches from three major regions of the world - North America, Europe, and Asia-Pacific – and highlights several countries from each region. These countries are significant because of their large existing base of mobile telecom users, their future potential, their innovativeness in mobile telecom technology development, and their leadership in launching new mobile applications. M-Commerce: Global Experiences and Perspectives contains chapters from authors of many countries, and while each chapter examines a specific country in-depth, all the chapters use a common integrative framework called the CLIP (communications, locatability, information provision, and payment processing) application-theoretical framework. These four core functions underlie various mobile telecommunications services offered worldwide. This conceptual framework facilitates a deeper understanding of the effective business strategies for m-commerce.
LF/433392/R

Data sheet

Name of the Author
Nikhilesh Dholakia
et al
Language
English
ISBN
9781591403173
Release date
2006

Reviews

Write your review

M-commerce: Global Experiences And Perspectives

M-Commerce: Global Experiences and Perspectives focuses on the emerging growth of mobile telecommunications and mobile commerce around the world. To provide ...

Write your review

14 books by the same author:

Products from this category: