Marketing in the public sector: a roadmap for improved performance
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World-renowned marketer, Philip Kotler and social marketing consultant Nancy Lee present the ultimate guide for professionals working in government institutions and not-for-profit companies.
LF/110443/R
Data sheet
- Name of the Author
- Kotler
Nancy R
Philip
lee - Language
- English
- ISBN
- 9780131875159
- Release date
- 2006
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World-renowned marketer, Philip Kotler and social marketing consultant Nancy Lee present the ultimate guide for professionals working in government instituti...