Managing Customers as Investments: The Strategic Value of Customers in the Long Run
Читати фрагмент
Моментальне завантаження
після оплати (24/7)
Широкий вибір форматів
(для всіх пристроїв)
Повна версія книги
(в т.ч. для Apple та Android)
What's a customer really worth? Can you find out, without endlesslycomplex modeling? And once you know, what should you do with thatknowledge?Managing Your Customers as Investmentshas the answers.You'll learn simple ways to get reliable customer value information--ina form you can use. You'll discover how to use it to measure marketingeffectiveness, generate improvements throughout the entire customerrelationship lifecycle, and improve decision-making. Everyone tells youto manage your business around customers. This book gives you the toolsto do it.
LF/462523/R
Характеристики
- ФІО Автора
- Donald
Gupta
Lehmann
Sunil - Мова
- Англійська
- ISBN
- 9780131428959
- Дата виходу
- 2005
