Managing Customers as Investments: The Strategic Value of Customers in the Long Run

Managing Customers as Investments: The Strategic Value of Customers in the Long Run

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LF/462523/R
Английский
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What's a customer really worth? Can you find out, without endlesslycomplex modeling? And once you know, what should you do with thatknowledge?Managing Your Customers as Investmentshas the answers.You'll learn simple ways to get reliable customer value information--ina form you can use. You'll discover how to use it to measure marketingeffectiveness, generate improvements throughout the entire customerrelationship lifecycle, and improve decision-making. Everyone tells youto manage your business around customers. This book gives you the toolsto do it.
LF/462523/R

Характеристики

ФИО Автора
Donald
Gupta
Lehmann
Sunil
Язык
Английский
ISBN
9780131428959
Дата выхода
2005

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Managing Customers as Investments: The Strategic Value of Customers in the Long Run

What's a customer really worth? Can you find out, without endlesslycomplex modeling? And once you know, what should you do with thatknowledge?Managing Your C...

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