"Design thinking is a powerful thinking tool which could drive a brand, business or an individual forward positively. It is also a part and parcel way of thinking that designers go through in their minds in every single design project. Thinking like a designer can transform the way organizations develop products and services on the front end, while improving processes and strategy to the backend. It is a way ofsimply thinking and ideating on a solution to address a problem or better meet a customer need. It is a process focused on solutions and not the problem. In this book you will: Understand key characteristics of design thinking; Understand the 5 action phases of design thinking: Empathize, Define, Ideate, Prototype and Test; Empathize: Understand your customers/users; Define: Define clear project/business objectives; Ideate: Explore ideas and solutions; Prototype: Build and visualise ideas; Test: Review and decide best idea."--Back cover.Abstract: "Design thinking is a powerful thinking tool which could drive a brand, business or an individual forward positively. It is also a part and parcel way of thinking that designers go through in their minds in every single design project. Thinking like a designer can transform the way organizations develop products and services on the front end, while improving processes and strategy to the backend. It is a way of simply thinking and ideating on a solution to address a problem or better meet a customer need. It is a process focused on solutions and not the problem. In this book you will: Understand key characteristics of design thinking; Understand the 5 action phases of design thinking: Empathize, Define, Ideate, Prototype and Test; Empathize: Understand your customers/users; Define: Define clear project/business objectives; Ideate: Explore ideas and solutions; Prototype: Build and visualise ideas; Test: Review and decide best idea."--Back cover