100 ways to create a great ad
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100 Ways to Create an Adis an accessible introduction to creative advertising techniques. Featuring 100 spreads detailing concepts such as the 'Reveal' and the 'Mash-up', it presents the key methods of devising print, television, radio, direct, and online ideas.The process of creating an ad can be divided into three steps: planning; concept creation; crafting. This book provides a straightforward guide to concept creation, including methods that are applicable across media and offering wide-ranging examples from international campaigns.Aimed at agency creatives, planners, and account handlers, as well as graphic designers, marketing professionals, and students,100 Ways to Create an Adhas wide-ranging appeal
LF/475709/R
Характеристики
- ФІО Автора
- Collins
Tim - Мова
- Англійська
- ISBN
- 9781780676456
- Дата виходу
- 2014
