100 ways to create a great ad
Читать фрагмент
Моментальное скачивание
после оплаты (24/7)
Широкий выбор форматов
(для всех устройств)
Полная версия книги
(в т.ч. для Apple и Android)
100 Ways to Create an Adis an accessible introduction to creative advertising techniques. Featuring 100 spreads detailing concepts such as the 'Reveal' and the 'Mash-up', it presents the key methods of devising print, television, radio, direct, and online ideas.The process of creating an ad can be divided into three steps: planning; concept creation; crafting. This book provides a straightforward guide to concept creation, including methods that are applicable across media and offering wide-ranging examples from international campaigns.Aimed at agency creatives, planners, and account handlers, as well as graphic designers, marketing professionals, and students,100 Ways to Create an Adhas wide-ranging appeal
LF/475709/R
Характеристики
- ФИО Автора
- Collins
Tim - Язык
- Английский
- ISBN
- 9781780676456
- Дата выхода
- 2014
![[Grimdark Magazine 05] •...](https://lionbook.net/2005078-thickbox_default/-grimdark-magazine-05-grimdark-magazine-issue-5.jpg)
![[The Hunger Games 02] •...](https://lionbook.net/963034-thickbox_default/-the-hunger-games-02-catching-fire.jpg)
![[Nathan Heller 03] • The...](https://lionbook.net/1651570-thickbox_default/-nathan-heller-03-the-million-dollar-wound.jpg)
