The Art of Mobile Persuasion: How the World's Most Influential Brands are Transforming the Customer Relationship through Cour
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Overview: This is a book about relationships. The one we have with our mobile phone. The number of smartphones sold worldwide in 2014 exceeded 1.2 billion. Adults in the U.S. spent 23 percent more time on mobile phones during an average day in 2014 than in 2013. No surprise that brand marketers like us are desperate to get in on the action. But will consumers let us in? Is it possible that marketing could enhance this vital relationship, improving the mobile experience for the user by providing value?
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Характеристики
- ФИО Автора
- Hasen
Jeff - Язык
- Английский
- ISBN
- 9780986148347
- Дата выхода
- 2015
14 книг этого же автора
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Overview: This is a book about relationships. The one we have with our mobile phone. The number of smartphones sold worldwide in 2014 exceeded 1.2 billion. A...