Persuasive writing is the art of understanding what you want, why someone else woild give it to you and then asking them in the most efficient and effective way. This book brings together the most useful insights fron concise writing techniques and decision theory to help you do just that.Developed from powerful techniques consistently proven in the world of multi-million pound commercial bid writing, Persuasive Writing reveals the most efficient and effective ways to make your words work, time after time. Discover how to: Transform any document into something truly compelling and persuasive Understand what your reader really wants to hear and use this to get what you want Combine logic and emotion to convince even the most sceptical reader Whether youre writing for business or for pleasure, the longest document or the shortest email, with these and many more proven techniques, Persuasive Writing will ensure every word works for you.