The authors of this book are not only great jokers, but also excellent advisers. They will teach you how to convince others that you are a consummate marketer. To learn to confidently talk about modern marketing concepts and impress your interlocutors with your knowledge of the intricacies of assortment or advertising policy, you do not have to study thick volumes of marketing classics. It is enough to understand the basic principles of conducting a conversation about modern marketing, learn a few key words and expressions and have a good sense of humor. The book contains basic information about the theory and practice of marketing, which, if used correctly, will allow even experienced marketers to show off their eyes. The book is intended for everyone who likes to impress others with their knowledge.