The theory of sales management is considered , merchandising in retail (essence,) Objectives, Tasks, Principles , The laws, Concept, Portrait of a typical buyer , psychological aspects of the behavior of individual groups of buyers in the trading room , location selection, the micro-world of the store), Managing the development of the range. Here are the practical exercises, control questions, tests, glossary . For students of higher education institutions in the specialty "Commercial activity" . Useful for students of higher education institutions in the specialty "Marketing" , "Commodity Studies and Trade Entrepreneurship" , High School Students , Post-graduate students, Teachers , Professionals , students of the system of retraining and advanced training of personnel .