Modern market of musical products: Training manual
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The manual reveals the features of the structure and functioning of the modern market of musical products . The issues of market typology, specificity of musical products, the principles of market segmentation, positioning features, factors of influence on consumer behavior, the mission and goals of the organization offering its product in the form of a concert service are analyzed in detail .
LF/818944229/R
Data sheet
- Name of the Author
- Collective of authors
- Language
- Russian
- Release date
- 2015
11 books by the same author:
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The manual reveals the features of the structure and functioning of the modern market of musical products . The issues of market typology, specificity of musica...