Jean Baudrillard is a French sociologist, culturologist, and postmodern philosopher, often referred to as the "guru" ("spiritual father") of postmodernism. Baudrillard argued that the modern era is characterized by a sense of loss of reality, it was replaced by simulation, and all the manifestations of the surrounding world have become nothing more than “simulacra”. Having made a trip to America, Baudrillard came to the conclusion that this country is turning into a simulacrum - the beautiful dream of the promised land abroad has disappeared: it speaks of the decline of power, the decline of power, the lifeless New World hanging in an airless space. However, throughout the world civilization there is a devaluation of values and the destruction of foundations that seemed to be unshakable. What will happen next, whether it will be possible to stop the “reverse countdown”, or it is fatal and irreversible, Jean Baudrillard answers these questions