The training manual is a summary of the course "Corporate image of the organization" . The training manual reveals the essence, basic concepts and types of corporate image; discusses typologies of corporate image and its structure; describes the basic models of corporate image; technologies and mechanisms for creating a corporate image The structure of the textbook includes theoretical sections, questions for self-control and tasks for independent work of students . The textbook may be of interest not only to students, but also to teachers working with them, educators, managers and managers at different levels who study the theory and practice of management psychology.