The book "Fundamentals of marketing in the field of service of motor vehicles", created by the team of authors, is a unique and in-depth study that will become an indispensable tool for anyone interested in marketing in the automotive industry. This publication not only highlights the key aspects of marketing, but also immerses the reader in the specifics of the service of motor vehicles, which makes it especially relevant for professionals and students seeking to develop their knowledge in this area. In a world where the automotive industry is constantly evolving and competition is becoming fiercer, understanding the fundamentals of automotive service marketing is becoming a prerequisite for success. The book covers a wide range of topics, including strategic planning, market analysis, positioning services and building effective communication strategies. The authors share practical tips and examples that will help readers not only theoretically master the material, but also apply it in practice. This book will be of interest to students studying marketing and management, as well as professionals working in the field of car service, managers and entrepreneurs seeking to improve their skills and improve the competitiveness of their services. Readers interested in automotive topics will be able to find many useful recommendations in this book that will help them better understand the needs of customers and adapt their offers to changing market conditions. The topics raised in the book cover not only theoretical aspects, but also practical challenges faced by companies in the field of car service. The authors discuss the importance of branding and reputation, as well as the role of digital technologies in modern marketing. They focus on how social media and online platforms can be used to attract customers and build brand loyalty. With the rapid growth of technology, understanding these aspects is becoming key to successful business. The style of the authors is characterized by accessibility and clarity of presentation, which makes the material easy to perceive. They use many examples from real practice, which allows readers not only to assimilate theoretical knowledge, but also to see how they are applied in life. The team of authors includes experts in the field of marketing and the automotive industry, which gives the book additional value and authority. If you are looking for literature that will help you understand the intricacies of marketing in the field of car service, then “Basics of marketing in the field of car service” will be a real find for you This book will not only expand your knowledge, but also inspire new ideas and approaches in your professional activities. Such works as “Marketing for car services” or “Service management in the automotive industry” can be useful additions to your reading, but this book stands out for its depth and practical focus. Do not miss the opportunity to immerse yourself in the world of car service marketing and discover new horizons in this dynamic and exciting area!