The book "Innovations in the service sector" by E. In. Shamanskaya is a real guide to modern trends and best practices in the field of customer service, which will definitely interest professionals who seek to develop and improve their skills. In the context of rapid changes in the business environment and increased competition, the quality of service is becoming a key factor in the success of any company. This is what the author tells, immersing the reader in a world of innovative solutions, new technologies and strategies that can transform the traditional approach to service. E. In. Shamanskaya is a recognized expert in the field of management and service, whose work is famous for its practical orientation and relevance. In her book Service Innovation, she masterfully combines theory with real cases, demonstrating how the introduction of innovative ideas helps not only to increase customer satisfaction, but also to significantly increase the company’s profits. The author reveals the secrets of successful transformations, shares experience in the implementation of digital solutions, process automation and service personalization, which makes the book an indispensable tool for managers, managers and customer service specialists. This book is not just a collection of theoretical concepts, but a lively and fascinating story about how innovation can change habitual business practices. Reading it, you will learn about the latest trends in the service sector, such as the use of artificial intelligence, chatbots, data analytics and mobile applications, as well as how these tools help create a unique customer experience. The author also draws attention to the importance of developing an innovation-oriented corporate culture and the need for continuous staff training in order to remain competitive in a rapidly changing world. The book “Innovations in the service sector” is especially suitable for those who are interested in modern business strategies, digital technologies and service quality management. Its value will be appreciated by middle and senior managers, business owners, marketers and customer service development specialists, as well as students and graduate students studying management and innovative technologies. Between the ages of 25 and 50, these readers will find practical tips and ideas in the book that can be applied to their professional activities today. Special Style E. In. Shamansky is a combination of an analytical approach with a living, accessible language, which makes complex concepts understandable and interesting. Her work has a practical focus, they are saturated with real-life examples, which helps the reader better understand how to innovate in their own practice. In his other works, the author emphasizes the importance of constant development and adaptation, which is fully reflected in the “Innovations in the service sector” .. This book is a great choice for those who want not just to follow the trends, but to become their creator. If you are looking for a book that will open up new horizons in the field of customer service, help you understand modern tools and methods, and inspire the introduction of innovative solutions, "Service Innovation" E. In. Shamansky will become a valuable resource for you . Its pages will fill you with fresh ideas, motivation and confidence that it is an innovative approach that is the key to success in modern business. Do not miss the opportunity to become a leader in the service sector, armed with the knowledge that this book offers.