The Retail Banking Business . Business Encyclopedia", created by a team of authors led by Voronin B. B. It is a unique and comprehensive source of knowledge that will become an indispensable assistant for banking professionals, students of financial universities and anyone interested in modern aspects of retail banking. This book is a real treasure for those who want to understand how retail banking works, what strategies are at the heart of successful customer interaction and how to adapt to a rapidly changing market. Voronin B. B. and his colleagues - recognized experts in the field of banking business, their experience and analytical approach allow the reader to reveal all the intricacies and nuances of the retail banking sector . This encyclopedia contains not only theoretical foundations, but also practical recommendations, current cases, as well as modern tools and technologies that change the face of the banking business today. The author's style is distinguished by clarity and accessibility, which makes complex financial concepts understandable even for beginners, and for professionals - a valuable source of new ideas and solutions. The Retail Banking Business . Business Encyclopedia covers a wide range of topics: from the organization of work of departments and management of the client portfolio to the introduction of digital technologies and the development of new products. Particular attention is paid to the issues of customer experience, marketing and sales, as well as risks and their minimization. The focus is on modern trends, such as fintech, mobile payments, process automation and the use of analytics to improve efficiency. The authors analyze in detail the mechanisms of customer loyalty formation, methods for assessing their needs and ways to build long-term relationships, which is especially important in conditions of high competition in the market. This encyclopedia is intended for a wide audience - from novice professionals just entering the banking business, to experienced managers looking for fresh ideas for the development of their branches and products. It will be of interest to business development managers, marketers, analysts, as well as students and teachers of financial universities who want to get a systematic idea of retail banking services. The book helps to understand how modern technologies and innovative approaches are transforming the traditional banking business, and gives practical advice on the implementation of these changes. A feature of this publication is its integrated approach. The authors are not limited to theory, they share real cases, examples of successful strategies and mistakes that should be avoided. As a result, the reader receives not only knowledge, but also tools for their practical application. The book discusses in detail the issues of lending, deposit products, insurance, as well as the development of digital channels of interaction with customers. An important part is the analysis of the competitive environment and methods of improving the efficiency of retail offices. The Retail Banking Business . Business Encyclopedia is not just a collection of terms and concepts, but a living guide to modern banking that will help you understand how to create value for customers and businesses at the same time. Her style is a combination of academic rigor and practical focus, making her a valuable tool for those who want to stay up to date with the latest trends and technologies in retail banking. If you are looking for a book that will help you understand the complex issues of the banking business, understand the mechanisms of retail products and learn how to use modern tools to achieve success, then this encyclopedia will become your reliable companion. Voronin B. B. and his colleagues created not just a textbook, but a full-fledged guide to the development and improvement of the retail banking business in a dynamically changing market. This edition is a must-read for anyone who aspires to professional growth and wants to be one step ahead of competitors.