Community management is one of the most powerful and at the same time underestimated tools for the development of modern business. Its key tasks include not only creating a strong community around ideas and projects, but also building emotional connections between the brand and the audience, as well as supporting the company's business reputation in the media space. Having mastered the tools of the community manager, you can: attract new employees and customers ; improve the efficiency of internal and external communications ; find a common language with the audience in social networks ; Benefit from negative reviews and comments; and, of course, reach new heights in the development of the common cause!And all this through the analysis of cases of successful companies and specific examples from the author's practice!DARYA STEEL is a community manager of the social network for Gameram players , Program Director of the Compot Community Bureau, Community management teacher on the educational platforms "Netology" and Skillbox. Yevgeniy Reznytsky, managing partner of the NAU Lab business laboratory, translated and adapted the most popular Western models of community work for Russia, 15 years in community management .