The book is a unique study of the world of sales, designed for all who seek to become successful in this dynamic and competitive field. The author presents readers with an integrated approach to the art of sales, teaches effective strategies that will help not only achieve the goals set, but also become inspiring leaders for their team and customers. Going from the idea of a dream to reality, the book brings the reader to the basics of successful sales. Particular attention is paid to the development of a unique offer and competitive advantage, which allows sellers to stand out in the market and attract more customers. The reader will get acquainted with the art of communication and establishing contact with customers, learn about the importance of time management and priorities for effective work and achieving outstanding results.