Marketing Perceptions in Product Quality Management System . Monograph by G. and . Terekhova and Yu. About. Terekhova is an in-depth study that combines marketing theory and practice, as well as product quality management. This monograph will become an indispensable source of knowledge for students, graduate students, teachers, as well as for professionals in the field of marketing and quality management, seeking to expand their horizons and deepen their understanding of the relationships between these two important aspects of business. Authors, G. and . and Y. About. Terekhovy, offer readers a unique look at how marketing perceptions affect the perception of product quality by consumers. In today’s increasingly competitive marketplace, understanding how consumers perceive quality is key to any company’s success. The book explores how marketing strategies and communications can shape these perceptions, and how companies can tailor their quality management approaches to meet customer expectations. The monograph covers a wide range of topics, including methods of consumer perception research, the impact of branding on quality perception, as well as the role of marketing communications in shaping the image of the product. The authors use many examples from real practice, which makes the material accessible and understandable. Readers will be able to see how theoretical concepts are applied in real-world business settings, which adds additional value to the material. The book will be of interest not only to specialists in the field of marketing and quality management, but also to everyone who is interested in modern approaches to business. Students and graduate students will find in it useful ideas for their research and coursework, and practitioners will be able to learn new ideas to improve their strategies. The monograph can also be useful for managers of companies that seek to increase the competitiveness of their products in the market. The style of the authors is distinguished by clarity and logical presentation, which makes reading the book easy and exciting. They skillfully combine a scientific approach with practical recommendations, which allows readers not only to understand the theoretical foundations, but also to apply them in their work. G. and . and Y. About. The Terekhovs have already established themselves as authors capable of conveying complex ideas in simple and accessible language, and this monograph was no exception. In addition, the book raises important topics, such as the impact of digitalization on quality perception, which is especially relevant in an era of rapid technology development and changes in consumer behavior. The authors analyze how social media and online reviews can shape public opinion about products and services, making their work particularly relevant to today's business realities. In conclusion, "Marketing perceptions in the product quality management system. The monograph is not just a book, but a whole world of knowledge that opens new horizons for understanding the interaction between marketing and quality. It will be a valuable resource for anyone who wants to deepen their knowledge in this area and learn how to use marketing perceptions to succeed in business. If you are looking for inspiration and practical advice on quality management and marketing, this monograph is definitely worth your attention.