Book «Materials of the 9th International Scientific and Practical Conference «Schumpeter Readings», g. Perm, January 27-28, 2020. » is a unique publication that combines the results of research and discussions held at one of the most significant conferences in the field of economics and entrepreneurship Compiled by a team of authors, this work is a valuable guide for anyone interested in modern economic theories and practices, as well as seeking to understand how innovation and entrepreneurship affect the development of society. The conference, which presented the materials of the book, brought together leading scientists, practitioners and students, which made it possible to create a platform for the exchange of ideas and experiences. The book contains articles that cover a wide range of topics - from the theoretical foundations of entrepreneurship to practical cases illustrating successful business models. Readers will be able to find here both in-depth analytical studies and practical recommendations that can be useful for both students and professionals in the field of business and economics. This book will be of interest not only to economists and entrepreneurs, but also to everyone who seeks to expand their knowledge of modern trends in business. Students, graduate students and faculty will find relevant research here that can serve as a basis for further research and dissertations. Practitioners will be able to get ideas for implementing innovative approaches in their companies, as well as learn about new trends that shape the market. The topics raised in the book cover many aspects, such as the impact of digital technologies on business processes, methods for assessing the effectiveness of entrepreneurial initiatives, as well as issues of sustainable development and social responsibility of business. These topics are relevant in our time, when the world is facing challenges that require new approaches and solutions. The book is intended to inspire readers to take active action, offering them not only theoretical knowledge, but also practical tools for implementing their ideas. The style of the authors is distinguished by scientific rigor, but at the same time they skillfully use an accessible language, which makes the material understandable to a wide audience. Each section of the book is structured and logically built, which allows the reader to easily navigate the content and find topics of interest to him. The team of authors includes both experienced scientists and young researchers, which gives the book freshness and diversity of views. If you are looking for inspiration for your research, want to learn about modern economic trends or just interested in entrepreneurship, then the “Materials of the 9th International Scientific and Practical Conference “Shumpeter Readings”” will be a real find for you. This book will not only expand your horizons, but also help you better understand how entrepreneurship can change the world for the better. Do not miss the opportunity to immerse yourself in the world of modern ideas and solutions that can become the basis for your future success.