Economics and management of socio-cultural sphere

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The collection presents the scientific works of teachers and students of the Moscow State Institute of Culture in the field of economics and management of the socio-cultural sphere .. Particular attention is paid to the issues of effective marketing in various sectors of the socio-cultural sphere, the use of fundraising technologies in the field of culture, topical issues of studying public opinion. Factors of increase of competitiveness of organizations and goods (products, works, services) in the sphere of culture are considered. The issues of creating an effective motivation system for the staff of cultural organizations are raised. The experience of reforming the network of municipal cultural institutions of the region on the example of libraries, as well as the state and prospects of the market of dance therapy services in Russia is shown The works are mainly applied in nature and therefore have some practical significance. It should also be noted that the writing of scientific articles under the guidance of teachers helps students to master the skills of research activities, which will contribute to the further adoption of more effective decisions in the process of their professional activities.
LF/776804029/R
Data sheet
- Name of the Author
- Единак А.Ю.
под ред. - Language
- Russian
- ISBN
- 9785436548340
- Release date
- 2020