Price and pricing policy of the company

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The role of prices and their influence on reproduction mechanisms is studied in detail. The textbook is developed taking into account the extensive experience of market pricing in developed countries and Russia. The authors present various aspects of price theories, analyze the problems of methodological approaches to pricing, consider the impact of costs on pricing processes and models. Conforms to the GEF of the latest generation. For undergraduate and graduate students studying in the field of preparation "Finance" .
LF/328840692/R
Data sheet
- Name of the Author
- Бондаренко Т.Г.
Грызунова Н.В.
Ермилова М.И.
Кери И.Т.
Коокуева В.В.
Нагорных М.Г.
Пятанова В.И.
Солтаханов А.У.
Церцеил Ю.С.
под ред. - Language
- Russian
- ISBN
- 9785406070710
- Release date
- 2020